Call Silencer is an innovative tech device startup that can intercept automated phone calls before the phone rings. The company was selling the product by focusing on how it can bring peace and quiet at home. Although people found this useful, it was simply 'nice to have'. Call Silencer needed to understand what people valued most about their product, and how to best convey this message.
Call Silencer engaged rittlehash studios to capture the customer aspirations that people were struggling most to achieve. They chose rittlehash studios because of our unique ability to rapidly translate the vision of market-changing products into buying customers.